How we have a different view…

Lead Dog Marketing Consultants was founded to address the growing need of clients for results-based marketing. From our very beginnings, we realized that marketing was evolving. Marketing automation platforms were in their infancy and qualifying the return on marketing investment was a dream. It was serving this need that made us different, or better put, allowed us to “Have a different view.”


You tell us your goals and objectives, and we’ll show you mathematically (yes, we said mathematically) how we can achieve those objectives.


We keep our overhead as minimal as possible, saving you from high rates. We provide a detailed proposal at the beginning, we keep you abreast of costs throughout the project and we bill from our proposal. No surprises! We don’t grow your marketing budget, we grow your business.


We’re not in this to win awards (although we have won plenty). We’re in this to make your life easier and help your organization meet the objectives set forth. We don’t consider ourselves to be successful unless you are successful.

Our team


Erwin Grigorian

Erwin is a dynamic, creative and forward-thinking marketer leveraging over 25 years of experience in solving complex marketing challenges for B2B and B2C global brands. By developing and executing clearly-defined strategies and tactics, he has delivered astonishing returns on marketing investments (ROI) repeatedly. These innovative marketing campaigns helped strengthen brand recognition and equity, delivered superior ROI, and aided in capturing new market share.

Erwin is a graduate of The University of Alabama, with a B.A. in Communications, with a focus in Advertising.

When he’s not focusing on delivering results for clients, he enjoys spending time with his wife, two kids, and beagle, volunteering at church, and is an avid sports fan, especially Alabama football. Roll Tide!

Social Media Manager

Josie Slaughter

Josie is a creative, energetic, and problem-solving social media fanatic. Her passion is in using social media to create deep relationships between businesses and their consumers. She has done work for Ethiopian Airlines, various marketing agencies throughout Atlanta, and developed marketing strategies for companies and nonprofits around the world.

Josie graduated from the University of Mississippi’s Honors College with a degree in Integrated Marketing Communications.

In her free time, she can be found with her friends, reading a great book in front of a fire, or trying out a new recipe – usually with a hot tea in hand. She has a passion for travelling and experiencing new cultures, specifically throughout Africa and Europe.

Content Development Manager

Craig Thomas

Craig brings more than two decades of digital marketing experience to Lead Dog Marketing. He is a s olutions-based producer specializing in creating, producing, developing, and marketing content. He has most recently worked on campaigns to support small businesses.

Craig also has 15 years experience in the sports marketing world. While working in sports marketing he has developed and implemented strategic campaigns to increase visibility and engagement for such block-buster events like the Super Bowl, March Madness, the College Football Playoffs, and World Team Tennis.

Craig graduated from Clarion University of Pennsylvania with a B.S. in Communication.

In his spare time, Craig enjoys spending time with his family, attending sporting events, and watching Cleveland sports in misery while tending to the grill.

Graphic Designer

Sarah Stetson-Blewett

For over 20 years, Sarah has designed, developed, and maintained company brands and artistic endeavors for many clients. Her scope of work ranges from refinishing/faux painting furniture to full corporate branding initiatives and just about anything in between. Sarah can’t turn off her creative energy, so she finds herself always researching, learning, and working with new design genres everyday. It is often a challenge (and somewhat comical) when asked what she does because she has and can do just about anything creative. When presented with an opportunity to step out of here comfort zone and learn a new trade, she will always dive in head first and spend too much time figuring it out. Some people could say this is a weakness of hers but she knows that information and relationships are the key to life, so she will carry on.

Sarah is a graduate of Georgia Southern University.

In her free time, Sarah enjoys spending time with her family and dogs. She can usually be found forging new trails in her Jeep or out camping.