Lead Dog Marketing Consultants, Branding

Branding is defined as “the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. It aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.”

In reality, it constitutes a lot more. It’s your name, your logo, your tagline. It also includes your colors, your mission statement, your unique differentiator. It’s your market presence, your reputation and your messaging.

Lead Dog Marketing Consultants understands this better than anyone. We’re branding experts, having dedicated our careers to develop, manage and grow some of the most respected brands in the world. We carefully research, strategize, develop, execute, and monitor your brand. Our process includes identifying:

  • Internal perceptions of the company
  • External perceptions of the company
  • Current company/service positioning
  • Competitive landscape
  • Organization goals & growth objectives
  • SWOT analysis

Once we have identified these items, we can craft the complete brand position, then help you roll it out internally and externally. This ensures that everyone, from employees to prospective customers, has the same perception of the organization.