The importance of customer-driven marketing strategy

Successful ROI-driven marketing doesn’t just happen. You need to have a well-throughout plan that not only has a clear path to success, but also has contingencies to account for when things don’t go as planned.

The right strategy is centered on your target audience or customer. What’s their journey? How does your product or service meet their needs and when? How does it align with your business objectives and team specific goals? Your marketing strategy should address these questions and more to ensure your success.